Sony Ericsson Xperia Ray and Active launched

Press Release

Making the Xperia on Android irresistible for consumers, Sony Ericsson in collaboration with Qualcomm today announced the launch of its latest smartphone portfolio for India, with the stunning new Sony Ericsson Xperia Ray and sporty and fun Sony Ericsson Xperia Active. The communication entertainment brand brings these smartphones on the Android 2.3 Gingerbread platform, Qualcomm Incorporated’s high performance Snapdragon S2 processor and comes packed with Sony’s camera technologies; in addition to its own capabilities to enhance multimedia experiences for users.

With a 3.3 inch screen, the Sony Ericsson Xperia Ray is a younger sibling to the recently announced Sony Ericsson Xperia Arc, and loaded with similar features – 1 GHz processor, fabulous camera capabilities, and HD video recording – all of this at a more affordable price. The Xperia Active is a compact smartphone targeting consumers with an active lifestyle. Being dust proof and water resistant does not stop this phone from being supported by the same technologies as the Xperia ray, and its 3 inch screen and 5Mp camera are as delightful! What’s more, this rugged smartphone uniquely incorporates wet finger tracking, to ensure the phone works perfectly when either the screen or a user’s fingers are wet.

According to P. Balaji, Managing Director – India, Sony Ericsson, “Sony Ericsson is a playful and dynamic brand. We aim to reach to all those that are young at heart and indulge in gadgets that imbibe style and utility. The launch of the Xperia™ ray and active continues our journey into tapping the smartphone market in India. With the launch of Sony Ericsson Xperia Arc and Sony Ericsson Xperia PLAY in April, we marked a milestone through the collaborations and innovations we brought to the market. While the Xperia ray makes for a sleek companion, the Xperia Active is the perfect partner for Indian consumers with a hectic lifestyle, especially those who are outdoors. The unique proposition of our phones is strengthened by Qualcomm’s Snapdragon S2 processor that ensures that users run multiple apps smoothly and do more than one thing on-the-go.”

“We congratulate Sony Ericsson on the launch of Sony Ericsson Xperia Ray and Sony Ericsson Xperia Active, powered by Qualcomm’s highly integrated Snapdragon S2 processor,” said Dr. Sandeep Sibal, Country Manager and Vice President, Business Development, Qualcomm India and South Asia. “Combining GHz processing power, rich graphics, HD video, and best-in-class 3G HSPA connectivity, Xperia™ ray and Xperia™ active are compelling devices that will cater to sleek and sporty consumer lifestyles.”

This launch also marks Sony Ericsson’s integration of Facebook inside Xperia™, which delivers a unique consumer experience for greater social interaction. In combination with Google services, as well as access to over 200,000 apps via the Android Market™, it provides a solid and entertaining smartphone foundation. This service will be available across the entire Sony Ericsson portfolio.

The new Sony Ericsson Xperia smartphones run on the Qualcomm Snapdragon S2 processor that provides advanced processing power and concurrency capabilities, and lets users run multiple advanced apps simultaneously with minimal drag on performance or battery life. So, users on the Sony Ericsson Xperia Ray can click using its front camera, upload pictures on Facebook, and choose to do more without any glitch, while those on the Sony Ericsson Xperia Active can concurrently monitor their heart rate and pulse, use the iMapMyFitness app to monitor day to day performance, and even track their ideal training routes, using the built in GPS.

(Text and images: Sony Ericsson)